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Case Study: Building the Brand and Digital Presence for Dr. Jacob Wiley, The Real Estate Doctor

Writer: Jesse BrandsJesse Brands

Updated: Sep 18, 2024


Dr. Jacob Wiley, smiling in a red background with his name and title 'Real Estate Loan Officer' displayed, offering professional real estate services in McAllen - Edinburg.
Discover local real estate expertise with Dr. Jacob Wiley, your dedicated Real Estate and Loan Officer in McAllen - Edinburg—guiding you home.

"A strong brand is more than just a logo—it's a powerful story that connects with people, driven by vision, trust, and a commitment to excellence. When creativity meets strategy, success follows." -Jesse Brands

Dr. Jacob Wiley, widely known as "The Real Estate Doctor," is a distinguished Real Estate Agent, Insurance Agent, and Loan Officer with a diverse range of expertise. With a strong background that includes two PhDs in Psychology and a previous career as a doctor, Dr. Wiley approached us with the need for a unified, professional brand that would effectively communicate his multifaceted services and elevate his online presence. Dr. Wiley has a keen mind for business and numbers, coupled with an extensive network that allows him to bring business ideas to fruition swiftly. His growth as a business persona is evident in the new endeavors he takes on, further solidifying his reputation in the industry. We were honored to partner with Dr. Wiley to develop a comprehensive digital strategy, build his brand from the ground up, and create a cohesive digital presence that truly reflects his professional identity.


The Challenge

Before partnering with us, Dr. Wiley faced the challenge of presenting his extensive range of services cohesively online. His existing digital presence was fragmented, lacking the polished and professional look that his expertise demanded. Additionally, he needed a strong brand identity and effective marketing collateral to attract and engage potential clients across different platforms.


The Solution

To address these challenges, we undertook a comprehensive approach to rebrand and build a powerful digital presence for Dr. Wiley. Our solution encompassed the following:


Website Development: We built a professional, user-friendly website tailored to Dr. Wiley’s brand, showcasing his expertise in real estate, insurance, and loan services. The website was designed to be visually appealing, easy to navigate, and optimized for lead generation.


Screenshot of Dr. Jacob Wiley's website featuring a homepage layout with his image and a description of his real estate services in McAllen - Edinburg, emphasizing client-focused solutions.
Explore the professionally designed website of Dr. Jacob Wiley, crafted to enhance your real estate journey in McAllen - Edinburg with comprehensive solutions and expert advice.


Logo Design: A distinct and memorable logo was created to represent Dr. Wiley's brand identity, enhancing his recognition and professionalism across all platforms.


Logo of Dr. Jacob Wiley, featuring the text 'Jacob Wiley The Human Estate Doctor' next to a stylized house icon, in red and grey, symbolizing his expertise in real estate in McAllen - Edinburg.
Introducing the new logo of Dr. Jacob Wiley - The Human Estate Doctor. A symbol of trust and expertise in McAllen - Edinburg’s real estate market, designed to reflect his commitment to personalized service.


Slogan Creation: We crafted the slogan "The Real Estate Doctor" to tie his extensive knowledge in real estate with his distinguished background in medicine and psychology. This slogan, adapted from his previous career as a doctor and his two PhDs in Psychology, perfectly encapsulates his dual expertise and credibility.


Photography Collaboration: Recognizing the need for high-quality imagery that matched the vision for Dr. Wiley’s website, we collaborated with BD Photography, an outstanding photography partner. We referred Dr. Wiley to them, knowing they would provide the level of imagery we envisioned. The result was stunning visuals that added authenticity and impact to his digital presence. Visit BD Photography here: https://thebdexperience.com/


Professional portrait of Dr. Jacob Wiley, smiling in a navy blue blazer, symbolizing his approachable and expert status in the McAllen - Edinburg real estate market.
Meet Dr. Jacob Wiley, your trusted real estate advisor in McAllen - Edinburg, dedicated to providing personalized and expert guidance for all your property needs.

Dr. Jacob Wiley Credits: https://thebdexperience.com/


Marketing Collateral Creation: We developed comprehensive marketing materials, such as banners, business cards, digital business cards, flyers, posters, and more. This ensured a consistent and impactful brand image that could be leveraged across both digital and physical marketing channels.


Dr. Jacob Wiley "The Real Estate Doctor." Front Post Card.

Front of a flyer featuring Dr. Jacob Wiley, known as The Real Estate Doctor, seated against a red background with text detailing services in buying, selling, and investing in real estate in McAllen -  Edinburg. Contact info and a link to the mortgage process are also included.
Unlock your dream home with Dr. Jacob Wiley — The Real Estate Doctor. Our latest flyer outlines how we can help you buy, sell, or invest in McAllen - Edinburg. Get the best real estate advice tailored to your needs!
Back of a flyer showcasing Dr. Jacob Wiley with an overview of the mortgage process divided into six steps, including pre-approval and closing, aimed at simplifying real estate transactions in McAllen - Edinburg.
Streamline your mortgage process with Dr. Jacob Wiley. Our detailed flyer walks you through each step, ensuring a smooth and informed real estate transaction in McAllen - Edinburg.

Dr. Jacob Wiley "The Real Estate Doctor." Back Post Card


Digital Presence Development: We built and optimized Dr. Wiley’s entire digital presence, including his social media profiles and online listings. This approach helped increase visibility, engagement, and credibility across the web, positioning him as a trusted professional in his fields.


Facebook banner of Dr. Jacob Wiley in a red background with a house outline, promoting real estate services including buying, selling, investing, and mortgages in Edinburg.
Looking to buy, sell, invest, or secure a mortgage in Edinburg? Connect with Dr. Jacob Wiley, your local real estate expert, for trusted advice and results.

Dr. Jacob Wiley "The Real Estate Doctor." Facebook Banner


The Process

Our process began with an in-depth consultation to understand Dr. Wiley’s vision and goals for his brand. After gathering the necessary assets and inspiration, we developed a custom website demo, crafted a unique logo, and produced all essential marketing materials. Dr. Wiley provided valuable input and ideas, and with his collaborative approach, we were able to finalize the logo, slogan, and overall design within just 14 days.


Working with Dr. Jacob Wiley

Working with Dr. Wiley was an inspiring experience. He gave us complete creative freedom to develop a brand that would meet his needs, and his trust in our expertise allowed us to deliver high-quality results efficiently. There were no issues with payments—he paid upfront for the project costs and trusted us 100% throughout the process. His confidence in our work and clear vision made the entire project smooth and rewarding. His business acumen, strong grasp of numbers, and extensive network enabled him to bring new business ideas to life quickly, reflecting his growth as a business persona and his ability to succeed in new ventures.


The Results

The impact of our work with Dr. Wiley was transformative. His new website saw a significant increase in traffic, with a 40% boost in visitor engagement within the first three months. The cohesive branding, high-quality visuals, strategically crafted content, and the new slogan helped increase lead generation by 50%. The new digital presence positioned him strongly in the market, attracting more clients and elevating his reputation as "The Real Estate Doctor."


Business card of Dr. Jacob Wiley, labeled as The Real Estate Doctor, offering real estate services including buying, selling, investing, and securing mortgages in McAllen and Edinburg. Features a vibrant red design with his website link, www.drjacobwiley.com.
Unlock expert real estate solutions with Dr. Jacob Wiley — The Real Estate Doctor serving McAllen and Edinburg. Explore trusted guidance and top-notch services at www.drjacobwiley.com. From buying to investing, your journey to the perfect property starts here.

Dr. Jacob Wiley "The Real Estate Doctor" Front Business Cards


Reverse side of Dr. Jacob Wiley's business card featuring contact details, including phone number (956) 478-0700 and website www.drjacobwiley.com, for real estate services in McAllen, Texas, at 3300 N. McColl Rd., STE 202.
Connect with Dr. Jacob Wiley for premier real estate services in McAllen, Texas. Visit www.drjacobwiley.com to learn more or call us at (956) 478-0700. Your dream property awaits!

Dr. Jacob Wiley "The Real Estate Doctor" Back Business Cards


Dr. Jacob Wiley is exactly the type of client we love working with—his clear vision, collaborative spirit, and trust in our process made for a truly successful partnership. His strong business sense and expansive network have been key in his growth and in taking on new endeavors. It was an honor to help him bring his brand to life and build a digital presence that reflects his expertise and dedication. If you’re looking to elevate your brand and digital presence like Dr. Wiley, our team is here to help you achieve exceptional results.


Ready to Elevate Your Brand?

Experience the difference a strong digital presence can make. Whether you need a standout website, a compelling brand identity, or impactful marketing materials, our expert team is here to bring your vision to life. Contact us today to get started and let’s create something extraordinary together!


Mr. Brands Group

"Designing Your Image"


📞 Call us: (956) 450-7688

📧 Email us: info@jessebrands.com

🌐 Contact us: www.mrbrands.group


We look forward to working with you!

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